SVKM’s Usha Pravin Gandhi of Arts, Commerce and Science Department of Mass Media in association with Department of Communication and Journalism, University of Mumbai

One Day National Conference on “Emerging Styles of Communication and Storytelling in a Digital Media Landscape’’ On 7th March 2020

About SVKM

About the Conference - SVKM’s Usha Pravin Gandhi of Arts, Commerce and

Science Department of Mass Media in association with Department of Communication and Journalism, University of Mumbai

One Day National Conference on “Emerging Styles of Communication and Storytelling in a Digital Media Landscape’’ On 7th March 2020

About SVKM

Shri Vile Parle Kelavani Mandal is a public charitable trust registered under the Societies Registration Act and Bombay Public Trust Act. SVKM has always been committed to the cause of providing high quality education at various levels. After beginning its journey in the early 1930’s, SVKM has blossomed into an educational colossus that has attained national recognition in multiple streams of higher education.

About Usha Pravin Gandhi College SVKM’s Usha Pravin Gandhi College Arts, Science and Commerce was established in 2003. In its journey during the past 17 years it has grown in strength from 150 students from its inception to a total strength

of 1680 students today. The college is affiliated to University of Mumbai and offers professional degrees in under graduate and post graduate streams like Mass

Media, Management and Informational Technology.

About Department of Communication and Journalism The Department was started in August 2003 with one Masters Programme in Communication and Journalism

that saw 20 students. Today, the department has two Masters programmes - Communication and Journalism and Public Relations. The department is public institution. Strength is that our classrooms are representative of India in terms of caste, class, religion, culture, language and region. All India's diversities and

inequalities are represented here and together we dream and work for a better future. This being a post graduate department the first thing it inculcates its students is the

sense of responsibility and ownership for every aspect and every act of their lives.

About the conference

Digital communications are constantly changing and moving the goal posts at a rapid speed. Social networks, such as Facebook, Instagram & Twitter to name a few,

are changing the way that many people use the Internet. The very face of the distinction between private and mass communication has been impacted by social

media. Information is readily available, allowing the individual to participate in a virtual world. Communication is being enabled through the various platforms and media available to the user, such as blogs etc. The socializing processes are being updated in link with how social media is operated by connecting individuals. Social media also has had its critics who have accused it of damaging personal communication and dumbing down the language. It has also become the

site of cyber bullying which on the internet cannot be fully governed. With the growth of Over the Top Media (OTT) services booming in the Nation, it is pertinent to

discuss the “New Styles of Communication and Storytelling in a Digital Media Landscape”

Objective of the Conference

To identify the emerging trends in story telling on digital

media.

To understand the relationship between new forms of

communication and storytelling.

To analyse the psychology of social media storytelling.

Important Dates

Submission of abstract - 20th January 2020

Acceptance Notification - 25th January 2020

Submission of full paper - 20 February 2020

Conference date - 7th March 2020

Advisory Committee

Dr. Anju Kapoor – Principal, Usha Pravin Gandhi College

of Arts Science and Commerce, Vile Parle

Dr. Sanjay Ranade – Head of Department, Department of

Communication and Journalism, University of Mumbai.

Dr. Machunwangliu Kamei – Asst Prof, B.A.(F.T. &

N.M.P), Usha Pravin Gandhi College of Arts, Science &

Commerce

Dr. Navita Kulkarni – Coordinator, Masters in

Entertainment Media and Advertising, Usha Pravin Gandhi

College of Arts Science and Commerce.

Prof. Rashmi Gahlowt – Coordinator, Bachelor of Mass

Media, Usha Pravin Gandhi College of Arts Science and

Commerce.

Organizing Committee

Prof. Madhuvanti Date

Prof. Mayur Sarfare

Dr.Yatindra Ingle

Prof. Geeta Sharma